UCF Housing Website Redesign
The UCF Housing website serves thousands of current and prospective students searching for housing options, application information, and community resources. As the department’s digital presence continued to grow, the site required a redesign to improve clarity, visual consistency, and user navigation.
My role focused on visual design, content updates, and translating complex housing information into clear, engaging digital experiences.
The problem.
The existing website contained a large amount of housing information but lacked a cohesive visual structure. Important resources were difficult for students to locate, and the visual design did not fully reflect UCF Housing’s evolving brand identity.
The redesign aimed to:
Improve navigation and information clarity
Create a cohesive visual system aligned with UCF branding
Support both prospective and current students searching for housing information
Make key processes such as applications, move-in information, and community resources easier to find
My Responsibilities:
Designed updated page layouts and visual components for key housing pages
Collaborated with housing leadership and campus partners to organize content and messaging
Updated website graphics and promotional assets to align with housing campaigns
Wrote and edited web copy to make complex housing processes clearer for students
Ensured visual consistency with UCF Housing’s brand system across the site
Implemented webpage layouts in WordPress (used HTML and coding guidelines)
Brainstorming.
I created a micro board to keep all brainstorming elements in one place for the team to comment on and review.
My Approach.
The redesign focused on creating a cleaner and more visual design. I used clear visual hierarchy, bold headings, and consistent elements to help students quickly scan information and find what they needed.
Housing photography and graphic elements were used to highlight community life while maintaining a structured layout that supported accessibility and readability.
An Excel document was created to track progress, keep teams updated, document questions about the project, and organize text for each page.
Before and After.
The design system uses UCF’s black and gold color palette combined with clean typography to reinforce the university’s brand identity. Section dividers and photography help break up dense information while maintaining visual interest across pages. Presenting information in a more visual format helps users quickly scan content and find what they need.
I reduced the amount of scrolling required so key information is more visible and easier for users to access. Section dividers were added to break up large blocks of text and create visual pauses that improve readability. Content was also consolidated onto single pages to make information clearer for users and easier to manage on the backend.
Impact.
Reduced total pages from 64 to 34, consolidating content for clarity and easier navigation.
Improved visibility and accessibility of key resources, making it easier for students to locate information quickly.
Increased page views by 32% compared to last year (2025).
Traffic Acquisition:
Organic search: 59.79%
Direct search: 34.79%
User engagement:
Average session: 5 minutes 3 seconds
