This "New Year. New Home. New You" campaign was for returning residents to ensure that students have a housing plan for the upcoming school year. I created the branding for this campaign, social media graphics, a powerpoint template, website banner, a "choose your own adventure" poster, and a campaign outline template.
Timeline to complete: 2 weeks
DIGITAL MEDIA GRAPHICS
I designed graphics for social media posts and our website (as seen below). Graphics were posted on social media marketing a livestream and the campaign in general with a link to a digital version of a "Choose Your Own Adventure" map for residents to interact with.
"CHOOSE YOUR OWN ADVENTURE" MAP
Returning residents have a decision to make when it comes to housing after their first year: enter our "lottery" process or look for housing off campus. This map was inspired by the "Choose Your Own Adventure" map idea giving residents multiples paths to follow depending on their choices. This was the best way to capture all of this information and to make this decision a little more enjoyable in the process.
CAMPAIGN OUTLINE TEMPLATE
