Overview
Pool-ooza is an annual UCF Housing event designed to bring residents together through activities, food and entertainment.
For the 2026 event, I developed a European Summer / Beach Club-inspired creative direction. I created 3 branding options and this got the most votes.
My Role
Lead Designer - Creative Direction - Illustration - Branding
Deliverables
Campaign Identity- Illustration - Social Media - Event Collateral
As an annual event, Pool-ooza needed a fresh visual identity that could generate excitement while still feeling connected to UCF Housing.
The goal was to create a recognizable campaign concept that could extend beyond promotional graphics and become part of the event experience itself. Additionally, I really wanted to create a t-shirt design for this years event and that is where a lot of the inspiration for the logo came from.
Event Poster
European Summer meets UCF Housing
I drew inspiration from European beach clubs, vintage travel graphics and summer postcards to create a relaxed, destination-inspired direction for the campaign.
Rather than treating each deliverable as a separate graphic, I developed a visual world that could carry across the entire event.
Giveaway Items
Post Card (front)
Promotional T-shirt handed out during the event
Hand fan
Backdrop with Poolooza logo
